Vibesense is a spin-off created between Celerik and EAFIT University. Vibesense was aimed at detecting emotions through video analytics so that retailers could better target consumers at the point of purchase based on their interaction with physical products on the shelf.
EAFIT research group had solid knowledge around retail and marketing analytics but lacked software and technical expertise to bring the project to reality
Using Microsoft Kinect and Microsoft computer vision API, Celerik built a solution that was deployed directly on brick and mortar stores and connected to the cloud. Vibesense was able to detect age range, gender and positive, neutral and negative emotion when consumers interacted with products on the shelf.